Bernhard Schieber

Horizontal Communication (“Farewell to Aristotle”)

Knowledge

Horizontal Communication links effective access, reciprocal dialogue, and participation in producing and governing communication to needs, rights, and resources. Beltrán’s framework distinguishes being reached from having influence, while allowing justified and contestable asymmetry instead of requiring equal authority or maximal participation in every decision or communication task.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Doctrines, Principles & Normative Frameworks

Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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