The Hierarchy of Effects distinguishes awareness, knowledge, liking, preference, conviction, and purchase to align communication objectives with appropriate measures. The stages provide a diagnostic map rather than a universal sequence, so improved awareness or intention cannot establish behavioral impact while access, habit, or other constraints remain unexamined.
- FamilyModel
- CategoryAnalytical Frameworks, Typologies & Heuristics
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.