The Theory of Reasoned Action links beliefs, attitudes toward a specific behavior, and perceived social expectations to intention. Intention can predict action under sufficient voluntary control, making precise behavioral definitions essential and keeping favorable attitudes, stated plans, and actual performance analytically distinct.
- FamilyModel
- CategoryTheories & Explanatory Models
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.