Bernhard Schieber

Grounded Theory

Knowledge

Grounded Theory develops explanations by keeping data collection, constant comparison, memoing, and theoretical sampling in an iterative relationship. Categories guide the next inquiry until their properties are sufficiently developed, while the researcher must justify saturation, identify the methodological branch, and avoid presenting a list of themes or a local explanation as universal theory.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Research & Analysis Methods

Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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