Bernhard Schieber

Galileo system

Knowledge

The Galileo system is a measurement system for communication and cultural research that asks respondents for paired-comparison distance estimates among concepts. It maps them, by metric multidimensional scaling, into a geometric space where meaning and attitude change appear as positions and movements.

What these mean

Editorial orientation · Family

Tool

In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.

Editorial orientation · Category

Research & Analysis Methods

Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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