Bernhard Schieber

Enacting (interpretation mode)

Knowledge

Enacting is an interpretation mode that combines the assumption of a less analyzable environment with active intervention through experiments, negotiation, and probes. Organizational action helps create what becomes available to learn from, without implying complete control of the environment or superiority over other interpretation modes.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefOrganizations as Interpretation Systems: Match How You Learn to What You FaceRead the brief →

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