Bernhard Schieber

Contextualization cues

Knowledge

Contextualization cues are features of talk, including intonation, rhythm, tempo, word choice, formulaic phrases, style shifts, and turn sequences, that signal how a message should be taken. Their meaning is learned and local, and they often operate below awareness.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

Related entries

Browse Knowledge →