Bernhard Schieber

Conceptual Pact

Knowledge

Conceptual pacts are temporary shared ways of describing a referent. They develop through particular interactions and influence later word choices. Familiar shorthand may therefore depend on who is present and what they have previously established, rather than on the label having one universally obvious meaning.

What these mean

Editorial orientation · Entry type

Related entry

Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefGrounding in Communication: Require Evidence That Understanding Is SufficientRead the brief →

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