A communication audit is a systematic assessment of communication against specified purposes or expectations. It can examine channels, content, relationships, practices, and outcomes using methods such as interviews, surveys, observation, document review, or network analysis, according to the scope of the audit.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.