Communication effectiveness is the degree to which communication achieves its intended purpose. The purpose may involve understanding, coordination, a decision, maintaining a relationship, or another specified outcome, so effectiveness is assessed against the relevant goal rather than one universal measure of success.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.