Bernhard Schieber

Co-Cultural Theory

Knowledge

Co-Cultural Theory explains how members of nondominant groups choose communication practices in settings shaped by dominant groups. Preferred outcomes, communication approaches, experience, and anticipated costs combine in each choice, so silence or accommodation should not be read as agreement or as a personal style.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefCo-Cultural Theory: Find the Price of Speaking UpRead the brief →

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