Co-cultural practices are concrete communicative tactics, such as avoidance, mirroring, extensive preparation, countering stereotypes, using liaisons or confrontation, that people in nondominant positions use toward dominant institutions. Visibility or assertiveness does not make one practice more advanced than another.
- Entry typeKey concept
- Category of its source unitTheories & Explanatory Models
- DomainVoice, Silence & Power
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.