Bernhard Schieber

Basho (Nishida)

Knowledge

Basho is a philosophical account of place central to the Kyoto School of Japanese philosophy. It was later adapted in management theory as ba, the shared context for organizational knowledge creation, an adaptation that should not be mistaken for the original concept.

What these mean

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Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

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Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Executive Insight BriefBa: Design the Context Before Adding Another ChannelRead the brief →

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