Communication · Executive Insight Brief · 247
The platform cannot supply the context
Ba shifts knowledge creation from information availability to the shared physical, virtual, mental, and relational context in which knowledge can actually change form
Premise
Organizations often respond to a knowledge problem by adding a platform, repository, meeting, or communication channel. Ba challenges the assumption that information availability is enough. In Ikujiro Nonaka and Noboru Konno’s organizational formulation, knowledge creation depends on a shared context in which relationships emerge and participants can interpret, articulate, combine, and embody what they know.
For executives, this changes the design question from “Which channel should we use?” to “What knowledge process is blocked, and what context would allow it to occur?” A room or software tool can host interaction without creating the conditions that make that interaction generative.
What the model is: Ba — Shared Context for Knowledge Creation in Knowledge →
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- Why this matters
- Risks and limits
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- Key questions
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- FamilyModel
- CategoryConcepts & Constructs
- DomainOrganization & Structure
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.