Bernhard Schieber

Bases of Social Power

Knowledge

The Bases of Social Power classify why influence works: reward, coercion, legitimate authority, identification, expertise, and information. Power rests on what the recipient perceives and accepts. The same compliance can stem from different bases, with different effects on trust, learning, and dependence.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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