Bernhard Schieber

Bad-news attenuation

Knowledge

Bad-news attenuation is the softening of an unwelcome message so that some of its content is preserved while its negative significance or consequences are weakened. A report can therefore arrive formally yet lose the information a decision-maker needs.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Effects, Biases & Phenomena

Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.

Executive Insight BriefMUM Effect: Find Where Bad News Loses Its Action ValueRead the brief →

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