BernhardSchieber

MUM Effect

Knowledge

The MUM Effect concerns reluctance to tell someone news that is undesirable for them. Delay, softened wording, omission, or delegation can reduce its decision value. Examining the costs faced by messengers helps diagnose the process without assuming that all negative information is suppressed.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Effects, Biases & Phenomena

Identifies a bounded pattern in judgment, behaviour or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.

Executive Insight BriefMUM Effect: Find Where Bad News Loses Its Action ValueRead the brief →

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