Bernhard Schieber

Attribution Theory

Knowledge

Attribution Theory examines how people explain behavior through personal and situational causes and communicate those explanations to others. Comparing responses across people, situations, and occasions can strengthen causal reasoning, but an explanation about motive or character still requires independent evidence and may remain uncertain.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefAttribution Theory: Separate the Event From the Cause You AssignRead the brief →

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