Bernhard Schieber

APEASE Criteria

Knowledge

APEASE evaluates intervention options through acceptability, practicability, effectiveness, affordability, side effects, and equity. It makes trade-offs visible after behavioral diagnosis, including whether average gains conceal unequal burdens. The criteria guide a contextual decision without mechanically determining a single best intervention.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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