Affective and cognitive trust are two bases of interpersonal trust. Cognitive trust rests on judgments of another person’s reliability and competence, whereas affective trust rests on emotional bonds and care. How the two combine varies across relationships and cultures.
- Entry typeKey concept
- Category of its source unitConcepts & Constructs
- DomainAcross Cultures
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.