Bernhard Schieber

Addressee and auditor

Knowledge

An addressee is a listener directly addressed by a speaker, while an auditor is a known and ratified listener who is not directly addressed. Distinguishing these roles, along with overhearers and eavesdroppers, helps identify which audiences shape a speaker’s linguistic choices.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefAudience Design: Map Who Is Shaping the Style of the MessageRead the brief →

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