Bernhard Schieber

Audience Design

Knowledge

Audience Design explains style shifting through audience roles and reference groups. Speakers may orient to an addressee, other listeners, or an absent community. It helps analyze linguistic choices as relationships in context, without assuming conscious mimicry or a universal persuasive style.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefAudience Design: Map Who Is Shaping the Style of the MessageRead the brief →

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