The “93 percent nonverbal” claim wrongly generalizes attitude-study weights to all communication. It also often replaces facial expression with all body language. The original studies did not partition factual meaning or measure comprehension and memory, so the claim cannot justify discounting words, evidence, or explicit commitments.
- Entry typeRelated entry
- FromMehrabian’s Studies of Inconsistent Attitude Communication (model)
- Category of its source unitEffects, Biases & Phenomena
- DomainConversation & Relationships
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.