Bernhard Schieber

General Semantics: Separate the Label From the Evidence

Communication · Executive Insight Brief · 482

The map left something out

General Semantics is most defensible as a discipline for exposing abstraction, testing what labels refer to, and preventing representations from being mistaken for the events described

Premise

Organizations act on representations: labels, dashboards, categories, narratives, reports, and remembered explanations. General Semantics begins with the discipline that a representation is selective and is not identical with the event or process it describes. Alfred Korzybski’s map-territory formulation makes the risk visible: useful maps omit, and trouble begins when the omission disappears from awareness.

A phrase such as “resistant team,” “culture issue,” or “failed project” can coordinate action while concealing the observations from which the category was built. Executive diagnosis improves when consequential abstractions are forced back toward dates, actors, behaviors, relationships, and conditions before an intervention is chosen.

General Semantics — The map left something out. Executive Insight Brief 398 by Bernhard Schieber.

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Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

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