Bernhard Schieber

Feedback Intervention Theory: Return Attention to the Work

Communication · Executive Insight Brief · 537

Rankings up, defects unchanged

Feedback Intervention Theory explains why accurate evaluation can impair performance when it redirects attention away from task learning

Premise

Giving people performance information does not guarantee better performance. A rating can prompt useful correction, more effort, anxiety about status, or defensiveness. Feedback Intervention Theory (FIT) locates the difference in where the message directs attention: toward learning the task, regulating effort, or evaluating the self.

A senior leader reviewing feedback systems must therefore ask what the recipient can do next, not merely whether the evaluation is candid, favorable, or frequent. An accurate message can still compete for attention that the work requires. A poor process or insufficient authority cannot be fixed by adjusting feedback tone.

Feedback Intervention Theory — Rankings up, defects unchanged. Executive Insight Brief 537 by Bernhard Schieber.

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