The universal audience tests an argument’s claim to reasons extending beyond its immediate constituency. It is a constructed critical audience, not a survey of everyone or an objective score. Using it requires scrutiny of the standards and exclusions built into that construction.
- FamilyModel
- Category of its source unitTheories & Explanatory Models
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.