A unilateral initiative is a tension-reducing act one party takes without first securing a promise of a matching concession. It opens room for reciprocity, and an unanswered initiative need not end the strategy or cost the initiator a core interest.
- Entry typeKey concept
- Category of its source unitIntervention Methods & Practices
- DomainConflict & Negotiation
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Intervention Methods & Practices
Organizes actions intended to facilitate, plan, train, negotiate, coordinate or change a situation. It connects a practical purpose with a way of working, whose conditions and consequences must be examined.