Bernhard Schieber

Twitch and wink

Knowledge

The twitch and the wink are a classic paired example of physically identical eyelid movements that perform different actions. Only social conventions separate an involuntary twitch from a deliberate signal, a parody of one, or a rehearsed parody, which is the core insight of thick description.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Research & Analysis Methods

Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.

Executive Insight BriefThick Description: Discover What Organizational Signals MeanRead the brief →

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