The three genres of rhetoric divide persuasive speech by purpose and time. Deliberative speech urges or discourages future action on grounds of advantage; judicial speech accuses or defends past acts as just or unjust; epideictic speech praises or blames, mostly in the present.
- Entry typeRelated entry
- FromAristotle’s Rhetoric — Three Artistic Proofs (model)
- Category of its source unitAnalytical Frameworks, Typologies & Heuristics
- DomainPersuasion & Argument
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.