Bernhard Schieber

Textual poaching

Knowledge

Textual poaching is fans’ appropriation of commercially produced texts, such as series and films, to make their own interpretations, stories, and videos from them. The image recasts fandom as active cultural production rather than passive consumption.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Executive Insight BriefParticipatory Culture: Give Contributors Influence Beyond the Comment BoxRead the brief →

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