Storytelling is the telling and interpretation of stories that give events and actions meaning. Organizational stories may be fragmented or jointly developed rather than complete narratives. Analysis examines the teller, responses, and interpretation advanced; coherence or appeal alone does not establish accuracy or completeness.
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What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.