BernhardSchieber

Spiral of Silence Theory

Knowledge

Spiral of Silence Theory explains how people may withhold opinions when they perceive little support and anticipate social isolation. Their reduced expression can make another position seem more dominant, creating a reinforcing pattern in which public visibility diverges from the distribution of private opinion.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Executive Insight BriefThe Spiral of Silence: When Visible Agreement Conceals Private DissentRead the brief →

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