Social representations are shared, everyday systems of concepts, images and explanations that groups generate through communication to make unfamiliar things familiar. Formed through anchoring and objectification, they organize social reality and guide how members of a group talk and act.
- Entry typeRelated entry
- FromMinority Influence Theory (model)
- Category of its source unitTheories & Explanatory Models
- DomainVoice, Silence & Power
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.