Bernhard Schieber

Social Identity Theory

Knowledge

Social Identity Theory explains how valued group memberships and comparisons shape self-definition and intergroup behavior. Boundary permeability and perceived status legitimacy and stability influence responses to disadvantage. It helps identify identity stakes in communication without assuming that demographic categories determine behavior or that ingroup preference necessarily means hostility.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSocial Identity Theory: Find the Group Comparison Inside the DisputeRead the brief →

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