Bernhard Schieber

Social Identity Model of Deindividuation Effects (SIDE)

Knowledge

SIDE explains how reduced personal cues can strengthen salient group identities, while identifiability to different audiences changes the risks of expressing them. Anonymity can support either civility or hostility depending on group norms and power relations, so removing names does not necessarily remove social regulation.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSIDE Model: Anonymity Amplifies Norms, Not ChaosRead the brief →

Related entries

Browse Knowledge →