Craig’s seven traditions compare rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical conceptions of communication. They organize dialogue about differing diagnoses and evidence needs, rather than defining seven communication behaviors, forcing every theory into one box, or fixing an exhaustive number of traditions.
- FamilyModel
- Category of its source unitParadigms, Traditions & Metatheories
- DomainEvidence & Evaluation
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.