The semiotic square separates an opposition from the direct negation of each pole. It can expose meanings hidden when not one thing is assumed to mean its opposite. Its disciplined use depends on actual language, defensible relations, and counterexamples rather than the symmetry of four boxes.
- FamilyModel
- CategoryAnalytical Frameworks, Typologies & Heuristics
- DomainMeaning & Clarity
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.