Public relations roles are a typology of what practitioners actually do, chiefly the manager, who joins strategic decisions and solves problems, and the technician, who produces and disseminates communication content. Which role is enacted indicates whether public relations functions as part of management.
- Entry typeRelated entry
- FromExcellence Theory (of Public Relations) (model)
- Category of its source unitTheories & Explanatory Models
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Entry type
Related entry
Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.