Bernhard Schieber

Pragmatics

Knowledge

Pragmatics is the study of meaning in use: how context, conversational purposes and interpretation shape what people communicate beyond the literal wording. Accounts of cooperation and implicature contribute to this broader field without exhausting every form of indirectness or culturally and institutionally situated communication.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefConversational Implicature: Govern What People Reasonably InferRead the brief →

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