Political priming examines how media emphasis changes the weight of issues in evaluations of political actors, potentially without changing issue-specific opinions. Accessibility and perceived applicability both matter, so increased coverage or shifted approval alone cannot establish priming or predict its direction and duration.
- FamilyModel
- CategoryEffects, Biases & Phenomena
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.