Bernhard Schieber

Parasocial Relationship

Knowledge

A parasocial relationship is an enduring socioemotional connection with a media persona that persists between exposures. It differs from momentary parasocial interaction and can coexist with ordinary social relationships, without itself indicating loneliness, reciprocity, or a clinical problem.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Executive Insight BriefParasocial Interaction: Build Familiarity Without Pretending to Know the AudienceRead the brief →

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