Bernhard Schieber

Parasocial Interaction

Knowledge

Parasocial Interaction describes a felt encounter with a mediated persona whose capacity for reciprocity is limited. Momentary interaction differs from an enduring parasocial relationship, and familiarity neither proves mutual acquaintance nor social deficiency, so cues, measures, and actual opportunities for reply need to be distinguished.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Executive Insight BriefParasocial Interaction: Build Familiarity Without Pretending to Know the AudienceRead the brief →

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