Bernhard Schieber

Organizational Identity Theory

Knowledge

Organizational Identity Theory examines how claims about who an organization is shape interpretation and decisions. Centrality, distinctiveness, and continuity help analyze those claims. Identity can change beneath stable labels, so diagnosis compares self-descriptions with practices, external feedback, and competing understandings inside the organization.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefOrganizational Identity Theory: Test What “Who We Are” Actually GovernsRead the brief →

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