The oral encyclopedia describes socially important knowledge embedded in memorable performance rather than collected in a literal reference book. Stories, formulas, rhythm, and participation support cultural transmission. Applying the idea means examining what an organization preserves through recurring narratives and what remains difficult to compare or revise.
- FamilyModel
- Category of its source unitTheories & Explanatory Models
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.