Media dependency relations connect people or groups pursuing goals with the media resources that matter for reaching those goals. Their strength depends on how important those resources are and whether substitutes exist, so frequent exposure alone does not show that someone depends on a medium.
- Entry typeKey concept
- Category of its source unitTheories & Explanatory Models
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.