Bernhard Schieber

Linguistic Market

Knowledge

A linguistic market assigns social value to ways of speaking within an arena. Its standards depend on institutions and audiences, so linguistic resources can carry different weight across settings. Diagnosis examines those conditions instead of assuming that credibility is an inherent property of particular wording.

What these mean

Editorial orientation · Entry type

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Related entries name an idea, effect or practice that belongs to a model or tool of the series. They are not models or tools themselves and are not counted as such; each one leads to the model or tool it comes from, and to its Executive Insight Brief.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefLanguage and Symbolic Power: Audit the Market That Prices the MessageRead the brief →

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