Issue salience is the prominence or importance a topic acquires in public attention. Media emphasis can raise it, yet a topic can become more salient while people remain divided about its causes, its solutions or the values at stake.
- Entry typeKey concept
- Category of its source unitResearch & Analysis Methods
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Research & Analysis Methods
Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.