Interaction occurs when participants’ actions shape one another’s subsequent actions. Questions and responses acquire significance through their sequence, and responses can reveal misunderstandings. Interaction can occur face to face or through media, across time as well as immediately, and need not involve agreement.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.