Bernhard Schieber

Hegemony (Gramsci)

Knowledge

Hegemony examines leadership sustained through institutions, alliances, organised consent, and coercive capacity. Communication analysis traces how definitions become normal across education, professional practice, media, and resource decisions. Shared vocabulary alone does not establish hegemony; the connections supporting a particular configuration of power require evidence.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefHegemony: Trace How a Definition Becomes Common SenseRead the brief →

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