Common Sense describes the layered, sometimes contradictory understandings through which everyday life is interpreted. Gramsci treats it as a terrain that communication can activate or contest, rather than an empty audience or a collection of simple errors. Familiarity alone establishes neither truth nor legitimacy.
- FamilyModel
- Category of its source unitParadigms, Traditions & Metatheories
- DomainVoice, Silence & Power
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.